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2020 MS4 General Permit Section 16 MCM 1: Public Education and Outreach

==Section 16 MCM 1: Public Education and Outreach==

===16.1===
<big>'''MCM 1: Public Education and Outreach.''' [[https://www.revisor.mn.gov/rules/7090/ Minn. R. 7090]]</big>

===16.2=== 
<big> <span title="An owner/operator of a small MS4 that has not been authorized to discharge stormwater under a previously issued General Stormwater Permit for small MS4s in the state of Minnesota and that applies for, and obtains coverage under the General Permit.">'''New permittees'''</span> must develop and implement, and <span title="An owner/operator of a small MS4 that has been authorized to discharge stormwater under a previously issued general permit for small MS4s in the state of Minnesota.">'''existing permittees'''</span> must revise their current program, as necessary, and continue to implement, a public education program to distribute educational materials or equivalent outreach that informs the public of the impact <span title="Stormwater runoff, snow melt runoff, and surface runoff and drainage.">'''stormwater'''</span> discharges have on waterbodies and that includes actions citizens, businesses, and other local organizations can take to reduce the discharge of pollutants to stormwater. The <span title="A person or persons, that signs the permit application submitted to the Agency and is responsible for compliance with the terms and conditions of the General Permit."> '''permittee'''</span> may use existing materials if they are appropriate for the message the permittee chooses to deliver, or the permittee may develop its own educational materials. The permittee may partner with other MS4 permittees, community groups, watershed management organizations, or other groups to implement its education and outreach program. The permittee must incorporate Section 16 requirements into their program. [[https://www.revisor.mn.gov/rules/7090/ Minn. R. 7090]]</big>

===16.3=== 
<big> During the permit term, the <span title="A person or persons, that signs the permit application submitted to the Agency and is responsible for compliance with the terms and conditions of the General Permit."> '''permittee'''</span> must distribute educational materials or equivalent outreach focused on at least two
(2) specifically selected stormwater-related issues of high priority to the permittee (e.g., specific <span title="The sum of the individual Waste Load Allocations for point sources and load allocations for nonpoint sources and natural background, as more fully defined in 40 CFR 130.2, paragraph (i)"> [https://stormwater.pca.state.mn.us/index.php?title=Summary_of_TMDL_requirements_in_stormwater_permits TMDL]</span> reduction targets,
changing local business practices, promoting adoption of residential <span title="One of many different structural or non–structural methods used to treat runoff">[https://stormwater.pca.state.mn.us/index.php?title=2020_MS4_General_Permit_Section_27_Definitions#27.6 BMPs]</span>, lake improvements through lake associations,
household chemicals, yard waste, etc.). The topics must be different from those described in items [https://stormwater.pca.state.mn.us/index.php?title=2020_MS4_General_Permit_Section_16_MCM_1:_Public_Education_and_Outreach#16.4 16.4] through [https://stormwater.pca.state.mn.us/index.php?title=2020_MS4_General_Permit_Section_16_MCM_1:_Public_Education_and_Outreach#16.6 16.6].
[[https://www.revisor.mn.gov/rules/7090/ Minn. R. 7090]]</big>

===16.4=== 
<big> At least once each calendar year, the <span title="A person or persons, that signs the permit application submitted to the Agency and is responsible for compliance with the terms and conditions of the General Permit."> '''permittee'''</span> must distribute educational materials or equivalent outreach focused on
<span title="Any discharge to a municipal separate storm sewer that is not composed entirely of stormwater except discharges pursuant to a NPDES permit (other than the NPDES permit for discharges from the municipal separate storm sewer) and discharges resulting from firefighting activities.">'''illicit discharge'''</span> recognition and reporting illicit discharges to the permittee. [[https://www.revisor.mn.gov/rules/7090/ Minn. R. 7090]]</big>

===16.5===
<big> For cities and townships, at least once each calendar year, the <span title="A person or persons, that signs the permit application submitted to the Agency and is responsible for compliance with the terms and conditions of the General Permit."> '''permittee'''</span> must distribute educational materials or equivalent outreach to residents, businesses, commercial facilities, and institutions, focused on the following:

:a. impacts of [https://stormwater.pca.state.mn.us/index.php?title=How_salt_works_and_overview_of_deicing_chemicals deicing salt] use on <span title="Any lake, river, stream or wetland that receives stormwater discharges from an MS4.">'''receiving waters'''</span>;

:b. methods to reduce deicing salt use; and

:c. proper storage of salt or other deicing materials. [[https://www.revisor.mn.gov/rules/7090/ Minn. R. 7090]]</big>

===16.6=== 
<big> For cities and townships, at least once each calendar year, the <span title="A person or persons, that signs the permit application submitted to the Agency and is responsible for compliance with the terms and conditions of the General Permit."> '''permittee'''</span> must distribute educational materials or
equivalent outreach focused on [https://stormwater.pca.state.mn.us/index.php?title=MS4_fact_sheet_-_Reducing_Pet_Waste pet waste]. The educational materials or equivalent outreach must include information on
the following:

:a. impacts of pet waste on <span title="Any lake, river, stream or wetland that receives stormwater discharges from an MS4.">'''receiving waters'''</span>;

:b. proper management of pet waste; and

:c. any <span title="An owner/operator of a small MS4 that has been authorized to discharge stormwater under a previously issued general permit for small MS4s in the state of Minnesota.">'''existing permittee'''</span> regulatory mechanism(s) for pet waste. [[https://www.revisor.mn.gov/rules/7090/ Minn. R. 7090]]</big>

===16.7===
<big> The <span title="A person or persons, that signs the permit application submitted to the Agency and is responsible for compliance with the terms and conditions of the General Permit."> '''permittee'''</span> must develop and implement an education and outreach plan that consists of the following:

:a. target audience(s) (e.g., residents, businesses, commercial facilities, institutions, and local organizations; consideration should be given to low-income residents, people of color, and non-native English speaking residents. A resource to help identify these areas is available on the Agency's environmental justice website);

:b. name or position title of responsible person(s) for overall plan implementation;

:c. specific activities and schedules to reach each target audience; and

:d. a description of any coordination with and/or use of stormwater education and outreach programs implemented by other entities, if applicable. [[https://www.revisor.mn.gov/rules/7090/ Minn. R. 7090]]</big>

===16.8=== 
<big> The <span title="A person or persons, that signs the permit application submitted to the Agency and is responsible for compliance with the terms and conditions of the General Permit."> '''permittee'''</span> must document the following information:

:a. a description of all specific stormwater-related issues identified by the permittee in [https://stormwater.pca.state.mn.us/index.php?title=2020_MS4_General_Permit_Section_16_MCM_1:_Public_Education_and_Outreach#16.3 item 16.3];

:b. all information required under the permittee's education and outreach plan in [https://stormwater.pca.state.mn.us/index.php?title=2020_MS4_General_Permit_Section_16_MCM_1:_Public_Education_and_Outreach#16.7 item 16.7];

:c. activities held, including dates, to reach each target audience;

:d. quantities and descriptions of educational materials distributed, including dates distributed; and

:e. estimated audience (e.g., number of participants, viewers, readers, listeners, etc.) for each completed education and outreach activity. [[https://www.revisor.mn.gov/rules/7090/ Minn. R. 7090]]</big>

===16.9===
<big> The <span title="A person or persons, that signs the permit application submitted to the Agency and is responsible for compliance with the terms and conditions of the General Permit."> '''permittee'''</span> must conduct an annual assessment of the public education program to evaluate program compliance, the status of achieving the measurable requirements in Section 16, and determine how the program might be improved. Measurable requirements are activities that must be documented or tracked as applicable to the MCM (e.g., education and outreach efforts, implementation of written plans, etc.). The permittee must perform the annual assessment prior to completion of each [https://stormwater.pca.state.mn.us/index.php?title=MS4_Annual_Report annual report] and document any modifications made to the program as a result of the annual assessment. [[https://www.revisor.mn.gov/rules/7090/ Minn. R. 7090]]</big>